The film is a meticulous portrait of the uneven relationship engendered between the employee and the employer in the new globalised workplace. Demonstrating the general through the specific, the directors use a single call centre and draw all the major characters from the employees and management, to create a powerful documentary with a distinct voice.

The documentary underlines the conflict resulting from the disparate rewards that globalisation delivers employees on the one hand and managers on the other. While the optimistic, young employees initially believe the glittering lights of the globalised world to be within their reach, the management have their own aspirations. In an initial sequence Kaz, the shadowy call centre owner, enthuses that Indian employees are preferable as they will stay an extra half an hour as opposed to employees overseas. This is an ongoing theme: manipulative managers creating competition amongst the employees at every level to extract the maximum possible commitment. Even the creation of insecurities about pronunciation and accent are legitimate in the pursuit of the elusive sale. Intricate sequences within the call centre, perhaps shot for the first time in such a candid manner, demonstrate the intense pressure that is put on the employees. Charles, a demure Catholic employee, seeks divine assistance from the pictures of Jesus and Mary on his desk to get him the all-important sale. The inclusion of details such as close-ups of posters, banners, pictures and artefacts on the walls and on individual desks create a subtle commentary that provides a further insight into this setting.

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