The involuntary look behind the scenes of a cynical industry is more interesting than Pornocracy’s analysis.

The porn industry have been enormous the last few decades and have, on many levels, driven the media development. It was porn which made VHS and not the BETA-cassettes the winners in the 1980s. With the introduction of DVDs, profits grew both for the producers and actors. When the internet arrived, with its almost indefinite number of channels for selling films and various types of live action and streaming, the odds further increased. But, the situation was to quickly change: the many free porn channels impacted negatively on the industry.

Money and porn. In her documentary Pornocracy, former porn star and feminist Ovidie investigates the industry. It is probably not more corruption now than earlier, but more money is involved and fewer recipients. We may not want to think about it, insists Ovidie, but it is worth taking a look at what is happening in the porn industry: where the streams of money come from, where it goes, what is being produced. Nothing is new under the sun, of course, but looking at the development over the last few year, the porn industry, and the continued pressure to make more money, has worsened the situation considerably.

A business under pressure. The fact that there is more money concentrated on fewer hands lead to greater pressure on those actually doing the dirty jobs. They earn less whilst being forced to perform increasingly more perverse acts. Despite the large, multinationals raking in the money, those actually working in the industry are often very poor. There is no surprise that the majority derive from Eastern-Europe, especially Romania, with its growing unemployment rates. It is not unusual that those making the films only receive around 20 percent of the profits. Personally, this human view as expressed by this industry, and how it speaks volumes about what we are capable of doing for money, is what is most interesting about this film. How cynical, greedy – yes, even immoral – some people are, or can become, in order to earn loads of money.

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