Willemien Sanders
Dr. Willemien Sanders, lecturer, department of media and culture studies, Utrecht University.

By portraying two entirely different Finish family enterprises, Entrepreneur gives an insight into new ways of doing business – with and without meat.

At the 2018 Göteborg Film Festival, director Virpi Suutari presented her new documentary Entrepreneur, which looks at two small businesses in Finland: Jani and Satu run a number of fairground attractions, but they also travel the country with a mobile market stall selling heirloom meat products. Maija and Reetta recently started a business called Gold and Green, producing an alternative for meat made from oats. The film follows both business teams over a period of time.

Suutari juxtaposes Jani and Satu’s rural family business with Maija and Reetta’s urban enterprise. And while they share a number of characteristics, they also differ in many ways.

Making ends meet with meat

Partners Jani and Satu struggle to make ends meet as their businesses dwindle. They repeatedly wonder whether any customers will show up to buy their meat, and their children do not seem interested in the funfair business. Suutari follows them as they travel the country, out of necessity rather than conviction: Jani lost his job, and what started out as a hobby became the family’s livelihood.

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