On contemporary media ecology

Our regular contributor. Zajc is a media anthropologist and philosopher.
MEDIA: A short but important book that everybody needs to read

Media: Why it Matters
Author: Nick Couldry
Publisher: Polity Press,

The New York Times recently described Mark Zuckerberg as «the Rupert Murdoch of his generation». The statement came as a reaction to the Facebook CEO’s refusal to take action against Donald Trump tweets interpreted as inciting violence against those protesting the death of George Floyd by a white Minneapolis police officer. Racism and police brutality should not exist in the 21st century in the first place and together with the new media ecology, show that the world of today is a truly strange territory, so readings that make it more comprehensible are a great relief. The book Media: Why It Matters is such a reading – its subtitle indicating it as part of the Polity Press’s «Why it Matters» series and, of course, should not be taken as triviliasing the Black Lives Matter movement.

If the parallel between Zuckerberg and Murdoch surprised you, you need not worry. Nick Couldry, Professor of Media, Communications and Social Theory at the London School of Economics, just published a book that will help you understand the comparison. Building on the continuity between the worlds of mass and social media, he clearly shows why current problems are structurally different from those of the past, and what the true challenges for the future are.

Tipping point

The first . . .

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