On contemporary media ecology

MEDIA: A short but important book that everybody needs to read

Melita Zajc
Melita Zajc
Our regular contributor.
Published date: June 18, 2020
Media: Why it Matters
Author: Nick Couldry
Polity Press,

The New York Times recently described Mark Zuckerberg as «the Rupert Murdoch of his generation». The statement came as a reaction to the Facebook CEO’s refusal to take action against Donald Trump tweets interpreted as inciting violence against those protesting the death of George Floyd by a white Minneapolis police officer. Racism and police brutality should not exist in the 21st century in the first place and together with the new media ecology, show that the world of today is a truly strange territory, so readings that make it more comprehensible are a great relief. The book Media: Why It Matters is such a reading – its subtitle indicating it as part of the Polity Press’s «Why it Matters» series and, of course, should not be taken as triviliasing the Black Lives Matter movement.

If the parallel between Zuckerberg and Murdoch surprised you, you need not worry. Nick Couldry, Professor of Media, Communications and Social Theory at the London School of Economics, just published a book that will help you understand the comparison. Building on the continuity between the worlds of mass and

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