How far in advance do you have to know what you are looking for?

MEDIA: Profiling, information control, behavior-regulating nudges and the sale of personal data should prove to be the reality, rather than the realisation of the internet as a publicist network.

The Media Manifesto
Author: Justin Schlosberg Natalie Fenton Lina Dencik Des Freedman
Publisher: Wiley, UK

At first glance, there is some resistance to this being titled as a manifesto. The genre can give associations to something slightly totalitarian, a form of bombastic programme statement that does not seem entirely appropriate for a post in an enlightening discourse.

The authors are affiliated with the Department of Media, Communication and Cultural Studies at Goldsmiths, University of London, and are involved in The Media Reform Coalition (MRC). They justify the choice of genre with a desire to analyse the problems in the media landscape and propose strategies for correcting biases, errors, and shortcomings we know exist there. «We need narratives that articulate our rage against injustice, and that at the same time arouse optimism and belief that social change is possible,» the authors write.

They succeed in this. Good descriptions and analysis of status in the media and tech are given, and the general vocabulary of «hope» and «justice» gives associations to Obama’s election campaign. Even if one were to believe that all experience and descriptions of conditions indicate otherwise, one is left with a feeling that it is possible to move the world in a more egalitarian and fair direction.

A gloomy picture

A main premise of the manifesto is that the media is incorporated into the power they intend to challenge and thus contribute to maintaining . . .

Dear reader. To continue reading, please create your free account with your email,
or login if you have registered already. (click forgotten password, if not in an email from us).
A subscription is only 9€ 🙂

You might also likeRELATED
Recommended to you

EDITORIAL: Film editing – classical or not?After 40 years as film editor, Niels Pagh Andersen now has written an inspiring book combined with video interviews with 8 filmmakers. What did he learn on this long voyage?
TECHNOLOGY: The enemy knows the systemManipulation of ideas, people, and influences after the attention economy.
HEALTHCARE: An economy of abandonmentIs reinstalling empathy the only fix to society's current crisis of caring.
GENRE: The allure of work as process and pleasureIn a deliciously written book, Salomé Aguilera Skvirsky delineates, dissects, and names a visual genre we are all familiar with but have not yet learned to appreciate its full potential and implications.
GENDER: The point of view of Japanese womenAn exclusive insight into the different roles Japanese women play in society.
ART: The relationship between art and the politicalThough many of today's patrons use art as a giant advertising pillar, what can art still do when politicians lie?
- Advertisement -